Forum marketing has been one of the more popular methods for doing business on the web. Anyone that tries it out likes it, simply because it works so well for many. The simplicity of it is what attracts people, yet it does take some time to actually do each day to see results. There are other aspects that draw IM marketers to it, but there's no guarantee of success. The general guidelines you need to follow are easy to learn, but there is still a bottom line with forums and their members. To get the most success, you have to be able to offer something worth their while to read.
Of course there are some pages that are vitally important to take note of before beginning your marketing. One of which is the TOS or 'terms of service' page. The longer you're able to remain an active member, the greater your profit potential will be. If you manage to violate the terms of service for a forum you run the risk of being banned from that site permanently. They generally aren't concerned with whether or not you actually read the TOS. They exist and you're responsible for knowing about them. There are generally deep feelings about it on behalf of site owners and moderators. Compliance is not an option. Any time you enter a forum for the first time, there are some important things to look for. Looking around is essential for deciding on whether or not this forum is for you. Since your primary purpose is to market your products and services, a few things need to be known. It is typical for online marketers to be shunned at many forums these days. So the owner will not allow any kind of marketing to take place. Just go to the forum rules and they will tell you what you can and cannot do. The biggest hint that online marketing is not permissible will be the absence of links or signatures on each and every post. Most if not all forums will not allow direct advertising in posts. They are preventing a billboard effect from taking over their forum by not allowing ads to show up.
As a forum member, you can control the way that people see you. You can have any type of personality that you want. But do not get crazy with this because you cannot predict the future. If you are a really aggressive person, you can change this in the very beginning. A majority of people are not as extrovert as you might be. But the main thing is based upon how others try here view you. Depending on your niche, you may not want people to know how you really are. So, remember what you want to accomplish when dealing with all of this. In conclusion, if you have spent time doing online marketing on forums, this is probably old news. As long as you use common sense, and stick to the rules (regardless of the forum you're on), you should do just fine. Remember that contributions matter. The more you contribute, the more the community will accept you, which is beneficial for your marketing efforts.